1. Distinctive Design & Styling

• The brand sees eyewear as more than just functional — their frames are meant to be fashion accessories. Their founders put it well: “when it comes to glasses … it’s not just about how we see the world but how the world sees us.” RETROSPETTIVI STORE+1

• Their aesthetic often includes bold forms: strong acetate fronts, sculpted bridges, interesting details like metal pins, visible layering and unique acetate colourways. For example:
  Cutler and Gross 1305: a large‐square laminated acetate frame with internal milling for reduced weight.
  Cutler and Gross 1386: uses thick sculpted acetate, lots of volume, dramatic presence.

• Importantly: the brand often doesn’t rely on obvious logos. Instead they let the shape, material and craftsmanship speak. Luxury Fashion+1

• Their archive has decades of designs (1960s → present) and this layering of heritage gives depth to their style. Cutler and Gross+1

2. Craftsmanship & Materials

• Their frames are handmade (or at least heavily hand‐finished) with skilled craftspeople. For instance, the brand says: “From start to finish, each frame is guided by a series of specialist hands. Cutting, shaping, tumbling, polishing … over the course of many months.” Cutler and Gross+1

• Production occurs in Italy (Cadore) — a region with a strong eyewear-making tradition. TREND OPTIC

• They highlight the “imperfections” or irregularities of handmade work as part of the appeal: visible pins, subtle variations in finish — making each piece unique. Respect Eyecare

• This level of detail often results in a premium feel (heft, finish, material quality) which many regard as more “beautiful” than mass-produced frames.

3. Heritage & Brand Identity

• Founded in London in 1969 by optical professionals Graham Cutler & Tony Gross, the brand started in Knightsbridge offering bespoke handmade frames. Cutler and Gross+1

• Over decades they have combined British design sensibility with Italian manufacturing craftsmanship. Ottica Mondelliani+1

• Because of this heritage, there is a sense of timelessness — the frames don’t look like fast fashion, but rather are built with a long-term design story.

✅ So why do people call them beautiful?

Putting the above together, here are tangible reasons why people see beauty in Cutler & Gross frames:

• The shapes are thoughtfully designed — not generic — meaning they can express personality.

• The materials and finishes feel luxurious and visually pleasing (rich acetate, polished edges, subtle metal details).

• The craftsmanship gives them a premium finish and subtle variability that makes them feel special.

• They carry a legacy and sense of authenticity rather than just jumping on trends.

• They avoid loud branding, so the beauty is in the design itself, not just the logo — appealing to those who prefer subtlety.