1. Fashion-forward & youthful aesthetic

• kensie started as a fashion brand (~mid-1990s in Vancouver) and extended into eyewear. executiveoptical.com+1

• Their visuals emphasise modern shapes and “trend-driven” details: > “formas modernas y atrevidas… mezclando colores y materiales”. Visión y Óptica

• That means you will see playful colour combinations, unexpected prints, or mixed materials — which give the “cool” factor.

2. Diverse & dynamic design language

Looking at specific styles gives clues:

• The kensie Breathtaking model uses a tortoise-blend (navy, amber, brown) with gold temple detail — layering materials/colours.

• The kensie Petal model is described as “inspired… by mixing colours and materials”.

• The frames often include full-rim acetate or metal & plastic hybrids, spring hinges or decorative temple elements. ModaFrames+1

• Such details elevate basic frames into style statements (rather than purely functional).

3. Targeted for the fashion-conscious, expressive wearer

• The brand is positioned towards women (15-40 years old) seeking “a modern girl who knows what she wants.” Visión y Óptica

• Because glasses are part of the outfit, kensie gives you frames that match that mindset: youthful, fun, expressive.

• If you think glasses should reflect personality (not just correct vision), kensie tends to deliver.

4. Combination of accessibility + stylish touches

• While not ultra-luxury, kensie frames offer enough design detail to look elevated — e.g., premium acetate, spring hinges, mixed colours. ModaFrames+1

• For many wearers, that “cool look” comes from the fact you get more style than a basic budget frame, without the super-premium price tag.

✅ Conclusion: Why they look cool

Putting it all together:

• The colour/material contrasts and design details make them visually interesting.

• The fashion-brand origin means they follow trends and styling rather than being purely functional.

• The fit & finish (spring hinges, acetate blends) help them carry the style-look well.

• And the brand audience (young, fashion-aware) means they tailor the look accordingly.